by J. Jason Horejs
I’ve had the privilege of working with and observing artists for a long time. As a gallery owner, I’ve been particularly interested in watching the careers of artists who have built strong sales of their work. These artists are able to generate sales that allow them to devote all of their time to their art. They have found ways to make a successful living while at the same time pursuing their passion.
Today I would like to share some of the strategies I’ve observed these artists following to achieve this level of success. Before I begin, however, I would like to take a brief moment to introduce myself. My name is Jason Horejs. I founded Xanadu Gallery in Scottsdale, Arizona in 2001, and I established RedDotBlog in 2008 as a forum where I could share my experiences and insights in the art business with artists and gallerists.
A successful fine art career depends on many factors. The strategies I will share here are certainly not the only ones that are important for an artist to consider, but these core strategies will have a huge impact on your success. I invite you to consider these factors and to explore the other posts on the blog. If you find this information helpful, sign up for our mailing list to receive free updates in your inbox that will help you build a better art business. Continue reading.