Photograph above taken in Frederick, MD with a Leica M240 (My uncle Bruce and my wife Delora chat about an image on an iPhone at Cafe Nola)
Why I Let Others Advertise for Me
Over the years, many artists and photographers have asked me why I don't do a lot of advertising for my website Dynamic Symmetry Art. After all, aren't advertisements necessary for driving up website traffic and increasing sales? Well ... not always.
Because of the internet, everyone has 24-hour access to an endless stream of information, on any topic, literally at their fingertips. And because of this readily available information, most consumers will take the time to research products before they make that final decision to buy. After all, none of us want to get financially screwed or have buyer's remorse shortly after we make a purchase.
To give a real-world example, let's say you're an artist or photographer looking for information on Dynamic Symmetry - you might try a Google search on the topic "Dynamic Symmetry," "Dynamic Symmetry for Photographers," or "Dynamic Symmetry in composition." And even though you might click on the first link on the Google list because it ranks higher, chances are you won't stop there - you will continue down the rabbit hole for additional research on Dynamic Symmetry.
In my own experience of having a website for three years, I notice that when other similar sites release a YouTube video or post an ad on Facebook, Twitter, Tumblr, etc...my website traffic goes up - instantaneously. Not bad right? Pretty convenient and it costs me nothing. Additionally, and more importantly, because I don't have to invest any time or money by creating videos or running ads, I can spend all my free time updating and improving my website.
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