by Alan Bamberger
Whether you've been on social media for a while or are just starting out, occasionally stepping back and evaluating how things are going always a good idea. Assuming your presence is public and your goal is to get the word out about your art, consider the big questions first. Why specifically are you on social media? What are your reasons? What is your purpose in spreading the word? Most importantly, what's in it for us-- your audience-- and why should we care?
Before we get going, a huge distinction has to be made between public and private. This article is about public social networking profiles, not private lives or personal matters. Private lives are for private pages, not public ones. The focus here is on artists who are on social media specifically to get the word out about their art to the public. You have to approach this task pretty much like you would approach any other job, as a duty to introduce, talk about and make an argument for your art, to show that you're dedicated and committed to being an artist, and to demonstrate that your art deserves to be included in the overall conversation.
Social media for you or any artist is all about sharing significant aspects of your artistic life with anyone anywhere who comes across your art whether on purpose or by accident, wants to know more, and might potentially be interested in deepening their connections with you and your work. So in that context, you have to think about how you intend to engage these people. What do you want to communicate? What type of interactions or ongoing dialogue will you be hoping for? How does your art fit into the bigger picture? What contributions do you believe that sharing your art and artistic outlook on life will make? The better you're able to understand, identify, think through and express your intentions, the more effective your overall presentation will be.
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