Too often as a design professional and educator, I have seen excellent conceptual ideas suffer during the process of realization, in large part because the designer did not understand the visual principles of geometric composition. These principles include an understanding of classic proportioning systems such as the golden section and root rectangles, as well as ratios and proportion, interrelationships of form, and regulating lines. This book seeks to explain visually the principles of geometric composition and offers a wide selection of professional posters, products, and buildings that are visually analyzed by these principles.
The works selected for analysis were selected because they have stood the test of time and in many respects can be considered design classics. The works are arranged in chronological order and have a relationship to the style and technology of the time as well as to the timelessness of classic design. Despite the differences in the era in which the work was created and differences in form, from small two-dimensional graphics to architectural structures, there is a remarkable similarity in the knowledgeable planning and organization through geometry.
The purpose of Geometry of Design is not to quantify aesthetics through geometry but rather to reveal visual relationships that have foundations in the essential qualities of life such as proportion and growth patterns as well as mathematics. Its purpose is to lend insight into the design process and give visual coherence to design through visual structure. It is through this insight that the artist or designer may find worth and value for themselves and their own work.
"Jim offers something that is almost impossible to find online: a truly one-of-a-kind resource. His information about Dynamic Symmetry is meticulously researched and comes from a place of knowledge and genuine interest, not sales, as so many educational sites do. Reading his surprisingly accessible work has helped me to grow artistically in a deliberate and satisfying way. I return to Dynamic Symmetry Art regularly and always learn something new." - Rebecca Isenhart